2018-11-30
Wondering how to drive more targeted traffic to boost your sales? Google Analytics is already giving you valuable insights on your organic traffic. All you need to do is to take a deeper look into your Google Analytics reports and take the right measures to boost your organic traffic and sales. In this article, we’ll show you some actionable WooCommerce SEO tips you can take to boost your SEO traffic and sales.
1. Enable Enhanced eCommerce Tracking
To understand how search engine traffic influence on your sales and revenue, you’ll need to enable Enhanced eCommerce tracking on your site.
In Google Analytics, Enhanced eCommerce tracking provides you with more detailed data about the shopping behavior of your customers than traditional eCommerce tracking. When it is enabled on your site, it gives you powerful reports like:
Shopping Behavior
Checkout Behavior
Product Lists Performance
Sales Performance
2. Use the Yoast SEO Plugin
Yoast SEO is one of the best SEO plugins for WordPress sites. It helps you to improve your site’s SEO on all needed aspects.
Yoast SEO allows you to choose a focus keyword on every page of your site, and then gives you suggestions to use it appropriately on that page. Focusing on the right keywords ensures that your site attracts the right visitors that are likely to be converted into leads and customers.
3. Track the Performance of Focus Keywords
By tracking the performance of focus keywords, you can see which of your page is doing well in search engines. It helps you identify what focus keywords are driving more organic traffic to your site. You can also gain data-driven insights about choosing focus keywords for boosting organic traffic.
To be able to track the performance of focus keywords, you’ll need to enable custom dimensions on your site.
In Google Analytics, custom dimensions are just like default dimensions such as gender, region, all pages, traffic sources, etc. except you create them yourself. By enabling Custom dimensions, you can collect and analyze data that matter to your website, like focus keywords tracking, which Analytics doesn’t track out of the box.
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