Should my business use SEO ?
WHY SEO IS SO IMPORTANT?
If you own a business or manage a website of any kind, you probably want client traffic to it. SEO is important because it is specifically aimed at helping to improve online presence, traffic and ultimately sales of services and products.
Does Every Business Need For SEO? In most cases, yes!
If your company offers products or services that can be offered on the Internet, then SEO should be an important priority. There are several situations where SEO may not be necessary:
If your site is not intended to be found. For example, if you have a website dedicated to in-house training just for your business. SEO is a process that does not succeed at night. It requires strategic planning, implementation and ongoing management to stimulate success in SEO.
WHAT SEO WILL DO FOR YOUR BUSINESS (KEY BENEFITS)?
The better your keyword business is, the more traffic you get. In fact, Google's # 1 position average has a 27.5% clickthrough rate, according to the Advanced Web Ranking CTR survey. This means that if you rank # 1 on a keyword, you will receive a statistically 27-28 visitors per 100 people who search for that keyword. With each position then the number falls quite significantly.
The more keywords your site ranks and the higher they rank, the more often your brand will be visible to potential customers. SEO is a direct engine for improving visibility and impressions in search results.
Websites that appear higher in search results are perceived as more reliable. In fact, 98% of all users are looking for a company that is listed on page 1 of the results. This is because people feel more comfortable using the best sites. Today, all Google users want this, and if your site is on top during their search, you are positioned as a reliable choice.
Unless you are a leader in your industry, your customers are less likely to reach your products or services unless you use SEO. However, if your customers start searching and finding your brand constantly on top or near the top of their quests, you are on the right track to develop your brand.
HIGHT QUALITY TRAFFIC
Potential customers are looking for your products / services online. Including SEO allows each page of your website to be an entry point for those customers. The beauty of a well-developed SEO strategy is that you can successfully reach your customers.
This is an investment in your future
When you do a search for a SEO company, you will undoubtedly hear that "SEO is a process" and "the results do not happen at night," which is true. When investing in SEO, you do so, knowing that the payout will usually not happen for 6-9 months. But once we start doing the work you've done, you'll benefit from free traffic in the foreseeable future.
Generates higher ROI than other marketing channels
According to Search Engine Journal statistics, SEO generated customers have a 14.6% closing percentage, while outgoing potential customers (such as direct mail or print advertising) have a closing percentage of 1.7%.
Detailed information about your customers
SEO is powerful because there are many metrics that can tell you more about visitors to your website. Not only can you get information about demographics, interests, localization, and device analytics, but you can get a lot of information about where the user is in the decision-making process by exploring what keywords lead to traffic through Google Search Console.
Effective spending of finances
SEO is one of the most profitable forms of marketing. When you've optimized the exact keywords, users are already interested in the content of the goods or services you offer. Your job is simply to convince them that you are the right partner. Once you start to rank well with specific phrases, you'll get the benefit of consistent traffic every month. Very few marketing channels can achieve the same result.
YOUR COMPETITORS DO IT
If your business has products or services that are being searched online, then you have competitors who already do SEO. If you want to expand your business and be where consumers are looking, then you also need to invest in SEO services. This is the only way to compete in the long run, unless for some reason people stop using the Internet for search, which will soon not happen.
User experience and usability
When people visit your website, you naturally want them to have a positive emotion because they have a direct connection with the perception of your business. For each successful SEO campaign, user experience and overall usability are a key focus. Google has made it clear that they give priority to smaller sites when giving users a better overall experience.
PART OF THE COMMON MARKETING STRATEGY
Every successful business has many different marketing channels operating at a time. SEO is an ideal tool for other marketing channels and should always be part of it. For example, if one of your marketing channels is Paid Search, you would ideally be matched with SEO, so when prospective customers are looking for your suggestions, they will be able to see them. In turn, this will capture more SERP customers, which will increase the likelihood that they will come to you instead of entering a competitor.
According to a survey by Accenture, 88% of consumers are looking online before they buy in stores. If you are not found during the search process then you can not expect users to look for or remember you.
SEO is extremely measurable. With Google Analytics, you can see the amount of traffic and the way it matches your goals, specifically organic search. You can also use Google Search Console to see the exact keywords that drive traffic. This is extremely valuable information that allows your internet marketing team to be even more successful.
PERFORM THE CUSTOMER RECEIPT
SEO traffic is free. If you are always able to get targeted traffic to your website, you will undoubtedly increase your potential customers / sales. If you do it at no cost, it will significantly reduce acquisition costs, thus improving the profitability of your business.
HOW THE PEOPLE ARE TREATED NOW (WHERE THE CUSTOMERS ARE)
According to Internet Live Stats, Google processes over 40,000 searches per second, equivalent to approximately 3.5 billion searches per day. Within these searches are your customers! They use Google to explore and buy what you have to offer.
REACH THE CUSTOMER OF ALL LEVELS IN THE PURCHASE
Creating content and optimizing this content for the different purchase funnel stages increases the likelihood of you being selected when it's time to decide. You can use SEO to show up on common questions a user may ask when you are at an awareness stage. You can also create case studies or other forms of useful SEO content when you are in the decision-making phase. Finally, you can create bid pages, coupons, and other items.