How to develop your business in 2019?
All online marketing plans are designed to increase your brand awareness, improve customer loyalty, and raise awareness of your brand. With the right strategy, you will have the ability to generate more traffic, which can then increase your product or service sales. Surely it makes sense to create an online marketing plan - users are online, so you should be there. That's fine, but what if you do not know where to start?
You have a lot of information and everywhere you read write different things on how to act with SEO, social media, content marketing and business marketing. You are already confused from where to start? Don’t worry. We made a list of digital marketing strategies to help you achieve your online marketing goals. We also offer options that are flexible enough to change as needed. So let’s start.
Why do we need a plan for the online marketing market?
Тhe marketing strategy plan should not turn into a massive report. Еach technique has to be evaluated, analyzed, prioritized and then put into action. However, the marketing plan provides guidance. If you have no goals, you will not put resources into these goals and you will not achieve them. With the online marketing plan, you get a step-by-step guide to success. Another reason you need a digital marketing plan is to help you understand your online market better by using digital tools and feedback. Plus, if you do not have an online marketing strategy this year, you can be sure that your competitors will eat your market share. While you are still trying to understand things, your competitors are eating your digital lunch. According to Coschedule, traders who document their strategy are 538% more likely to report on their successes.
HOW THE OBJECTIVES CONCERN STRATEGIES AND IMPLEMENTATION:
When you start the process of creating your online marketing plan, it is crucial to keep in mind the difference between goals, strategies, and performance. Once you understand the differences, you can improve your content marketing plan.You'll also have a better idea of how to link each feature together for optimized results. To get started, the goal is the umbrella of what you want to achieve this year. This is the first thing you want to focus on before you get more details. Your goal can be to generate $ 200 each day in revenue by using your landing page and content. As a result, the strategy is how you can achieve your goal of earning $ 200 a day in revenue. So, your online marketing strategy will be to attract more business through a custom conversion funnel. Now implementation can be to update your website so it's better suited for your target audience and produce more personalized content with links to your products and a call-to-action phrase at the end of each part. Many online marketing plans fail when they fail to focus on performance and forget strategies and goals. When setting up your performance, it's important to keep in mind the bigger picture and how your strategy helps you reach your goal. If you can divide your goals from strategies and performances, you can immediately work on the steps you need to take to achieve your business goals. And you can keep the same goal, but you can always change your strategies and performances according to their results. If your website does not generate enough business as you wish, then continue to change and change. With this plan, you are better prepared to reach your goals and your target audience.
STARTING BY CREATING AN IMAGE OF THE BUYER:
To create the best marketing plan for your business, you need to create detailed buyers. These are representations of your target and ideal client (s). You get the specifics of your people by exploring, listening and interviewing members of your target audience. Besides, it is better to base your personality on real data instead of assumptions. You will be happy to notice that buyers are not difficult to create. Think of it as creating a hero of a fiction book except that this hero is as close as real. If you're still wondering why buyers are so critical, think about it: buyer staffs facilitate message personalization, branding, product development, services, and content, specifically tailored to their needs, behaviors and expectations. Depending on the size of your business, you may have between one and two buyers. If this is your first buyer experience, start with just one. When you do better, you can later create more characters. Once you have at least one buyer, you can customize your marketing efforts across sectors of your target audience. As a result, you do not create messages in the dark. So, let's get a little deeper into the setup steps of your first buyer. Search trends for how your customers consume your content. Use web content capture forms such as company size, position, job responsibilities, location, age group, greatest challenges, marital status, education, shopping preferences, and similar demographics. Ask your sales representative or Customer Service representatives for feedback on the types of customers and the prospects with which they interact the most. Interview prospects and customers over the phone, personally or via online chat, to find out what they like most about your products and services. Offer incentives, gifts to motivate interviewees to answer your questions. Then, make it easier to participate.
Interview with at least three to five people for each person.
Follow each question with "why".
Here's an example of a buyer:
Age: 33-42 years
Family status: Married
Level of readability: Classes 10-12
Family Status: Young Children 1y. - 7d
Career type: Full-time
Career stage: Medium management
Income Range: $ 65k - $ 80k
Start of ownership: Ownership
Time spent online: 7 - 10 hours
Interests: Business and Finance
General remarks: "I work closely with financial and business operations, focusing on financial management from accounting to forecasting." I want to ... reduce costs while improving productivity, not dealing with repetitive manual processes, who likes ... Find answers (ie solve problems / puzzles) something that I do not like ... ineffective ... losing time. It's not easier now to adjust your online marketing efforts when you have a buyer profile. Determine what digital tools you need. It is important to have the tools you need to measure your progress towards your online marketing goals this year. For example, if your goal is to generate 15% more online revenue, you may need to find out how to make 30% more customers through your website. Regardless of your purpose, you need to measure it with the appropriate digital tools. How you evaluate your results will vary according to your needs and goals.
AUDIT OF CURRENT MARKETING CHANNELS AND CONTENT:
While working on your online marketing plan that expands your business, it is also important to check your current marketing efforts and content. In terms of content, the media you own may include:
-Social Media Profiles
-Posts on guest blog
You may also have won media, which is a recognition you have received through press, interviews, reviews of companies and people who share your content. Another part of the audit is your paid media such as your online advertising and everything you've paid to improve brand awareness, exposure, and increase opportunities. The goal is how you can get ownership, earned and paid media to work together to achieve your online marketing goals. It also helps to understand how your marketing performances have worked so far. Yet, the most important part is your own media. Every message you share about your brand is meaningful - these are articles, social media publications, product descriptions, and more. When your content is optimized for your buyers, it brings more potential customers and traffic.Whatever your purpose, you will have to decide how your own content can help you reach your goals. Perhaps an e-book you shared last year has managed to stimulate more potential customers - if so, then you will want to build on this momentum and promote more e-Books this year. So, with this audit, review all the elements of the property that have performed best for your brand over the past year - which parts contain the most customers? Then look at your buyers and how you can review some of your older content pieces to get to your new buyers. As you can see, the purpose of this audit is to find out what works - to do more than this year - and to make revisions for the media that could be improved. Stay tuned and focus on a marketing channel. To begin your online market entry, it helps first to focus on paid search. You may have heard of paid search, but you are still not clear how it works. There are many definitions of paid search. Basically, paid search marketing means you pay for a sponsored listing in the search engine and you pay when you click on your ad (PPC) or the number of impressions (cost-per-impression (CPM)). For example, if you own a pet store and someone is looking for "cat food snacks," your ad will appear at the top of the search results page (SERP). If you are wondering why we are directing our initial efforts to paid search, the reason is simple: you want to include your company in the SERP list. More than that, when your business is one of the first four results, it increases the ability for clicks and traffic. And paid search is the fastest and most efficient way to get to the top - especially if you do not yet fully understand how to optimize your content for SEO, which should be your next goal. For now, paid search will deliver the best results in the shortest possible time.
In fact, the first three results in Google receive 58% of the clicks.
In addition, tracking paid search is quick and easy. Any keyword and investment you make can be tracked. More than any other media, paid search offers a lot of transparency - and in real time. You can see which keyword and ad combination works best when compared to ads that could benefit from improvement. What is the result? You get a really accurate return on investment. To illustrate, if you invest $ 300 / month and receive 50 conversions for every 100 dollars, even a 10% return can be equivalent to $ 5,000 of sales. It's hard to reproduce these types of results through any other marketing channel when you're just starting out. Not to mention, paid search can give you immediate global reach - try to do it yourself. Regardless of the size of your business, paid search can be tailored to your budget and needs. Once your campaign is set up, you can get traffic in just a few minutes. Still, it's not just about the initial flow of traffic but about investing in paid search to get consistent traffic every day. Consistency is the key to success. Another reason to invest in paid search is that you can test and optimize your ads to make sure they are hyper-targeted.This is related traffic because they see your ad based on their search query. If you want to build on your current customer base, you can do that too. For example, you want to expand your business outside of town or city. With paid search, you can target your prospects by postal code, radius, location, and even demographics for households. Without paid search, it will be hard to compete with similar companies in the cities you want to target.One of the hidden benefits of paid search is the ability to see what your competitors are doing. With your paid search campaign, you can see local and national businesses that compete with you on your target markets. Then you can go to their site to get a few ideas. Also consider how you can advertise a new location or maybe move to another address. It will take some time for the news to be announced effectively using organic methods. If you do not have enough traffic on your new site or you lose customers because they continue to travel to your old location, it can destroy your business. Instead, paid search gives you an instant presence that can be targeted to areas around the new city or address.
You created a buyer, completed the survey, checked your content, and learned about paid search. You already have the components you need to create your online marketing plan. It is time to unite everything to form a comprehensive, cohesive and robust strategy. You want to ensure that your plan maps the executions you will make to meet your business goals. Set up your plan as a guide that you can use over the next 12 months.
In February, launch a new e-book personalized for your buyer's character through paid search. In July start checking the results of your website, if necessary. In October, focus on attracting more media in the form of press releases, interviews, and more accessible to journalists and relevant publications. With this format you have not only a guide, but you also have a schedule to follow.
The foundation of a successful online marketing strategy is reduced to a careful plan. Your result must be consistent with your business. It's not a strategy for a complete solution, but you can use the tips above to create a unique solution for your organization. Keep in mind that your plan is to target the contractors you choose to reach your business goals throughout the year. Since you already understand the difference between goals, strategy and performances, you will not have to worry about losing your time. So, develop your business now, because next year you will have a new plan!