What is a digital marketing and do we need it
Wondering why your website is not ranked first on Google?
Are you worried that you are not getting enough traffic and sales?
Part of the reason for this scenario in our opinion by Royal Technology is that you still apply obsolete techniques in SEO optimization. It's time to get acquainted with the latest marketing techniques. Allow us to share some important search factors with which you can get a strategic edge over your competitors.
Realistically, let's talk about trends in SEO in 2019. These are some of the important factors to keep an eye on:
Mobile commerce devices and the mobile index
The use of smartphones is growing widely across the globe. According to Statista, some 5.7 billion people will use mobile devices in 2019, which means they will easily surpass desktop users. Search engines ranked ahead websites that are more appealing to mobile devices. In 2015, Google developed an advanced algorithm that requires "mobility" as one of the key ranking factors. According to a survey by Statista in 2018, 52.2% of the entire traffic website worldwide is generated by mobile phones, which is 50.3% growth from the previous year.
Google has recently released an update to the first mobile index that will help rank the websites based on ranking signals from the mobile version of websites. However, if your website does not have a mobile version or does not respond, Google's ranking algorithms will return to the desktop version of the website. Mobile content is indexed and used to display lists for both desktop and mobile users. So you need to keep your website mobile-friendly to increase your chances of online ranking. The best way to do this is to use Mobile Optimization.
Web page speed for better performance
Would you like to lose your precious time by waiting for a slow website that tries to load? You probably will not. Nobody would have preferred, indeed. Therefore, it is imperative that your website does not consume more than 5 seconds to load. For this purpose, hosting a reliable hosting server like Superhosting is not only useful for search engine ranking but also provides a better user experience and speeds up the website. Google has implemented a tool that you can use to review the boot speed of your website called Google PageSpeed Insights so you do not wonder why you are indexed to a lower position. You can also use other tools like Pingdom, Getmetrix, Webpagetest, and more. Boot time is a long-standing key factor, but in 2019 Google will focus even more on it.
User experience and usability
Did you know that the usability and effectiveness of your website have an impact on your search engine rankings? Google uses Artificial Intelligence, the Hummingbird and RankBrain algorithm to analyze user behavior, and to report bounce rate, click rate, re-visit, conversion, sharing, and so on. This sophisticated algorithm sorts the billions of pages they know and finds those that are considered the most appropriate for specific queries.
At the first two points, we tried to highlight page speed and mobility as part of the user experience. Google will give more weight to them in 2019, especially in terms of web site user interface design, site dropout, user content related to questions, links, site structure, features, and more. A significant part of the user experience is related to the usability and effectiveness of your website. This is a factor that will increase people's chances of dealing with your website. It also promotes sharing, memorizing, re-marketing and improves sales. You can also use extensions to improve the experience of your website like Magento and WordPress. By improving both user experience and visibility, you can significantly improve your search engine rankings.
Natural connectivity and high-quality content is the key to building a connection, which in turn is extremely important for the ranking of SEO. If you have links from high-ranking websites that are relevant to your industry, this is beneficial to your website. One of the main factors that search engines use to determine the credibility of the website is through its linking structure. The fact is that referrals are a Google internet navigation tool. Building your website through hitting helps to increase the average time it takes for SEO to work. In 2019, Google will focus more on the development of powerful links that will be of benefit in the long run. Consumer engagement and impact on marketing are two of the best content marketing strategies. We would prefer to use tools such as Ahrefs, Semrush, Serpstat, etc. to understand the best relationship-building opportunities by analyzing the strategy to build a relationship between competitors.
Business Listings or Local SEO
Are you targeting a local audience or a marketing campaign in a specific city? You need to understand the meaning of Local SEO. According to a study by Forbes, 95% of smartphone users used their local search appliance, 61% of whom visited the business and 59% of them bought. This clearly shows that location-based search results are the main pathway for potential customers, and the numbers will continue to grow.
Google has a local search algorithm that shows results for the current location and any other specific city, country, or locations. For example, if you're looking for a restaurant from your mobile phone or desktop, Google will show local business lists at nearby restaurants.
Creating and optimizing your business ads on Google is the best way to rank in local searches. If you do not qualify, you should consider the following points:
Company name, address, and phone should be similar to all ads. Even this information should be included on your website with the scheme.
Improving customer reviews and ratings or local Google ads and relevant directories such as Yelp and others will help you.
Mobile apps transform the face of online businesses. Voice search is considered the future, and 2018 already proves this with virtual assistants like Alexa. According to Google's CEO, Sundar Pichai, 20% of mobile requests come from voice searches via mobile apps such as Siri, Google Now, and Cortana. By 2020, voice searches are expected to account for 50% of all online queries. We do not think everyone is ready to face voice search, but its popularity is growing considerably. We can see a huge list of voice search queries this year and this will change the game for each marketing campaign.
What is a digital marketing and do we need it
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